PanditG is ByteFlow's own product, which made the CPL crash project an internal urgency — every rupee saved on CPL goes straight to founder pocket.
We started with a brutal audit: 60% of ad spend going to broad-match queries with mismatched landing pages, and zero organic content beyond the homepage.
The rebuild took 6 months. We built a programmatic SEO engine — city × puja matrix, schema-marked, internally linked, with local proof and FAQ blocks. Every paid funnel got a dedicated landing page tuned to the query intent (general puja, premium specialization, NRI live puja). Ad copy rewritten to filter out tire-kickers before the click.
Results: CPL down 71%. Organic now contributes 55% of bookings. Landing-page conversion up 4.1×. PanditG is now profitable at the unit level.